You would not expect an aspiring technology entrepreneur to turn down an internship at Google’s Silicon Valley headquarters.
But Holly Ade-Simpson, 23, is making a career out of defying expectations. She declined the coveted internship, which would have been her third with Google, to focus on a project she co-founded in Perth.
The free mobile application myKicks uses “world-first” technology to turn any soccer ball into a smart ball.
It can analyse the speed, placement and trajectory of shots at goal recorded with a smartphone.
The project recently gained $1 million in seed funding and entry to an international start-up program.
Ms Ade-Simpson will travel to the UEFA Champions League final in Wales next month to pitch to more than 250 sports executives.
She will be in a minority as a female founder and engineer.
A 2015 Australian Bureau of Statistics study on women in business showed less than five per cent of female entrepreneurs had engineering or computing qualifications.
Based in Perth but born in New Zealand, Ms Ade-Simpson has flown home this week to receive first class honours in computer and electronics engineering.
Her success could make for some awkward conversations at Wellington's Victoria University where she wants to make the pathway easier for women.
Her first day at university was marred when an engineering representative looked her "up and down" and said he did not think she was smart enough.
"University was incredible but there were definitely shaky moments where people in power shouldn’t have said things they said,” Ms Ade-Simpson said.
"The tech industry is still very geared towards making the environment friendly for males.
"I would have loved to have had someone like myself reaching back out to the university about how to get over some of the barriers."
The myKicks app combines two of her passions — technology and sport. It is scheduled for release in September.
“MyKicks not only has a big customer base with football being the world’s biggest sport but the technology is advanced,” Ms Ade-Simpson said. “We can’t see anything out in the open like it.”