Visitors and locals in Exmouth can now get airborne in a whole new way, with a West Australian fly board and watersports hire company rolling into town for the winter.

Geraldton-based Ultimate Watersports has chased the sun up to Exmouth for the cooler months to capitalise on the region’s year-round aquatic lifestyle.

The company hires out flyboards, jet packs, jetskis, paddleboards, tubes, kayaks, hydrofoils and other watersports gear from Town Beach next to the marina.

Ultimate Watersports director Lindsay Cannon said flyboarding offered a sense of freedom which was hard to replicate elsewhere.

“You can go so high, you get beautiful views and you have a lot of manoeuvrability,” he said.

“When you practise enough you really do feel like a superhero flying around.

“If you want to do it, it is for almost anyone regardless of height, weight, strength or athletic ability.”

Ultimate Watersports director Lindsay Cannon rides a flyboard as Colby Elliott watches from a jetski. Picture: Tom Zaunmayr Picture: Pilbara News

Mr Cannon said newcomers could book a 40-minute learn-to-fly package, and most people could stand up and fly within three-five minutes of being in the water after learning the ropes.

“We want to make Ultimate Watersports the No.1 venue for watersports Australia-wide,” he said.

“I think this will be a bit of a game-changer for the industry.”

The business started operating in Geraldton last year after a lengthy approvals process.