Sam Wood has faced backlash after sharing a cheeky nude snap of himself with his 18-month-old daughter Willow.

The former Bachelor star turned fitness entrepreneur is expecting his second child with his wife, former Perth beauty Snezana, and is stepfather to Eve, 13. On Instagram, he posted a seemingly innocent black and white photo standing hand-in-hand with his daughter on a Port Douglas beach, both of them naked, and with their backs to the camera.

But the father has copped social media criticism over the picture, with some parents outraged by the “attention seeker” and questioned the motivation behind it.

Sam Wood has faced backlash after sharing a cheeky nude snap. Picture: Instagram

“Actually very disappointing ... no need for these kind of photos,” one user commented.

“I must admit, I’m a little shocked. Kind of weird,” said another.

Plenty of people have defended Wood.

“Seriously people need to get over it,” one user wrote. “It’s a little bit of fun.”