A pair of 20-something comedians have shaken up the Perth breakfast radio landscape.
Triple J’s cheeky breakfast team of Ben Harvey and Liam Stapleton are the second most listened to breakfast radio show in Perth, with 11.8 per cent of the audience share.
They sit only behind Nova 93.7, which has 14.2 per cent of the Perth breakfast audience share, according to the Gfk radio ratings released yesterday.
Stapleton sounds very similar to radio legend Hamish Blake, with listeners struggling to tell the pair apart.
Harvey and Stapleton met at Adelaide community radio station Fresh 92.7 before taking over as co-hosts of the nationwide Triple J Breakfast show at the beginning of 2017.
The prolific pranksters were last year pulled off air by their boss, Triple J content director Lachlan Macara, after they prank called him just after 6am during their weekly segment, The Wednesday Morning Wake-up Call, with the deafening chorus of Bring Me To Life by Evanescence.
They followed that up a week later by breaking into his home and waking him up with a live bagpipe player.
Macara yesterday joked that he wouldn’t tell the duo of their success in the Perth market.
“I won’t tell them how well they are doing in Perth obviously because they’ll get big heads,” he told The West Australian.
Macara said the pair were “super relatable”.
“I would like to think a lot of people in WA can hear a bit of themselves when they listen to the boys,” Macara said.
“And when Ben and Liam are broadcasting each day, they’re thinking about what young Australians give a s... about all around Australia.
“We are always thinking about the Perth market when we are thinking about the sort of content we cover, the bands we are supporting from those areas that may have come up through Triple J unearthed and the talent that we speak to.”
The ratings result is a massive coup for Triple J breakfast, which had only 7.8 per cent of the Perth breakfast audience share this time last year.
What was once a two-horse race has become a three-horse race in the cut-throat breakfast radio wars.
MIX 94.5’s The Big Breakfast with Clairsy, Matt and Kymba plummeted in the GFK radio results, losing a 1.6 per cent audience share to make them the third most listened to show.
The MIX 94.5 breakfast team are sure to be looking over their shoulders, with new rivals Fred Botica and Lisa Shaw kicking off Botica’s Bunch for Breakfast at 96FM this week.
Botica and Shaw were the most successful breakfast team in Perth radio history, together winning more than 100 consecutive surveys when they worked at MIX 94.5 from 1992 to 2014.
And with 96FM’s new program director Dan Underhill poached from rival Nova 93.7 last week, their competitors will be kept on their toes.
Nova 93.7 breakfast team Nathan, Nat and Shaun, who recently signed five-year contracts, are Perth’s most listened to breakfast show with 14.2 per cent of the audience share, gaining 1.1 per cent.