A Karratha workers’ accommodation business committed to doing things differently in the sector has received State-level recognition with a place in the final round of the Telstra WA Business Awards.

Cherratta Lodge, in the Karratha light industrial area, is a finalist in the annual awards’ “medium and making waves” category along with six other businesses.

It is the only Pilbara business up for the awards.

Cherratta Lodge general manager of operations Steve Mullen said while the independent business operated fly-in, fly-out workers’ accommodation, its workplace culture centred on providing residents with a holistic lifestyle, hiring and training staff locally wherever possible and sponsoring community organisations.

“We recognise the community in which we operate and understand the frustrations and challenges that it has, and so we do whatever we can in order to support the local community,” he said.

“I don’t think that is very common (for workers’ accommodation operators) but it should be, and a lot of companies should be focusing on that more.”

Selection for the Telstra Business Awards is hotly contested, with the competition this year attracting a record 21,000 entries Australia-wide.

Cherratta Lodge went through a rigorous judging process to make the final round, being assessed on criteria including business strategy and vision, customer service and marketing, innovation and social responsibility.

Telstra group executive of consumer and small business Michael Ackland said the quality of finalists was impressive.

“The record number of nominations we’ve received for the program this year alone shows how dynamic the small and medium business industry is in Australia – and how supported they are by their community,” he said.

“Getting to this stage of the program is an achievement in itself, whether they win or not.”

Winners will be announced on October 10 at an event at Crown Perth.