While most leading Australian newspapers have suffered a decline in total cross-platform readership over the past year, The West Australian is among the rare few to have bucked the trend, according to a report released today.
Roy Morgan’s latest readership results for Australian newspapers for the 12 months to March 2019 showed strong results for WA.
The West Australian’s print and online audience combined has jumped by 2.2 per cent to 1,095,000 readers over the period.
The paper’s print audience alone grew by just under 2 per cent on last year’s figures with 681,000 readers.
The Sunday Times was one weekend paper to defy the broader industry trends, increasing its print readership by 1.8 per cent.
However, the results for The West Australian’s thewest.com.au digital audience alone showed the most growth, with numbers surging by 10.9 per cent.
Seven West Media WA Senior Editor Anthony De Ceglie said the growth in readership was the result of the team’s commitment to cross-media and modern story-telling as well as some old-fashioned hard-fought scoops.
The Roy Morgan report also indicated a general readership decline across Australia.
Results show more than 15.7 million, or 76.3 per cent, of Australians aged 14 years and over read or access newspapers in an average seven-day period on print or online platforms, indicating a fall of 2.2 per cent from a year ago.
Despite a decline in print readership year-on-year, one third of Australians still read print newspapers showing its retains relevance in an increasingly digitally-focused world.